Portfolio Category: Digital

  • Landing Page Templates

    Landing Page Templates

    Responsive, landing page templates built for use in Marketo. The Marketing Department utilized a great deal of email marketing. To create a cohesive user experience from email to a destination landing page, I expanded on the email templates and created a series of landing page templates. For this effort, I used Marketo’s “Guided Landing Page” […]

  • Sector Web Ads

    Sector Web Ads

    Advertisements placed through AdRoll on various websites and in the online product to promote functionality and product enhancements. Art Direction | Brand Maintenance Marketers and other stakeholders requested advertisements to promote data sets and particular industries covered by financial groups. The obstacle was promoting numbers while still remaining true to the SNL brand, keeping visual […]

  • Cord-cutter Whitepaper

    Cord-cutter Whitepaper

    A format to share timely news coverage. Art Direction | Template Design To promote SNL’s news coverage and analysis and to establish SNL as a “thought leader” in the market required positioning the company as a leader in its field through best-in-class content. In order to establish itself as a “thought leader” for news and […]

  • HTML Email Design

    HTML Email Design

    Design and develop engaging HTML emails. Design | HTML Coding and Development SNL frequently used email as a marketing channel for clients and prospects. While emails to existing clients focused on promoting new features and optimal usage of the product, emails to prospect clients were designed to attract viewers. Prospective client engagement could be measured […]

  • Prezi: SNL Metals Economics Group

    Prezi: SNL Metals Economics Group

    Looping conference and online presentation promoting and providing a high-level overview of the SNL Metals Economics Group offerings. Art Direction | Environmental Design | Creative Strategy The Metals Economics Group wanted a looping animation to display at a prominent trade show in China. The goal was to give a concise overview of the product offerings […]

  • Conference Theme and Templates

    Conference Theme and Templates

    An on-brand method to distinguish and promote events produced by S&P Global Market Intelligence. Art Direction | Template Design | Design Strategy The Market Intelligence Division produced a wide range of events for professionals and executives, including but not limited to conferences, seminars, and webinars. To distinguish themselves in a competitive market, the Events Team […]

  • Modular HTML Email Templates

    Modular HTML Email Templates

    Editable, responsive email templates designed and coded for use in Marketo. Art Direction | Design | HTML Coding and Development | Template Design Email is used as a marketing channel due to its low cost and timeliness, but producing powerful design pieces of any kind still takes time and can strain even the most experienced […]