Portfolio Category: Design

  • Landing Page Templates

    Landing Page Templates

    Responsive, landing page templates built for use in Marketo. The Marketing Department utilized a great deal of email marketing. To create a cohesive user experience from email to a destination landing page, I expanded on the email templates and created a series of landing page templates. For this effort, I used Marketo’s “Guided Landing Page” […]

  • Cafe Racer T-shirt Design

    Cafe Racer T-shirt Design

    Design | illustration I was motorcycle themed by a motorcycle enthusiast and entrepreneur themed to create a series of t-shirt designs his company KillerBeeMoto. They are produced and soldered online. Knowing little to nothing about motorcycles, this proved a challenging and fun assignment for creating designs and illustrations. In this example, a yellow background was […]

  • SNL Anniversary T-shirt

    SNL Anniversary T-shirt

    Design | Art Direction To celebrate an employee’s time with the company, Human Resources requested a t-shirt that called attention to the employee’s years of employment. I developed a design that wrapped around the torso as way of offering content on the back and front of the shirt that resulted in a distinct SNL brand […]

  • Sector Web Ads

    Sector Web Ads

    Advertisements placed through AdRoll on various websites and in the online product to promote functionality and product enhancements. Art Direction | Brand Maintenance Marketers and other stakeholders requested advertisements to promote data sets and particular industries covered by financial groups. The obstacle was promoting numbers while still remaining true to the SNL brand, keeping visual […]

  • Cord-cutter Whitepaper

    Cord-cutter Whitepaper

    A format to share timely news coverage. Art Direction | Template Design To promote SNL’s news coverage and analysis and to establish SNL as a “thought leader” in the market required positioning the company as a leader in its field through best-in-class content. In order to establish itself as a “thought leader” for news and […]

  • HTML Email Design

    HTML Email Design

    Design and develop engaging HTML emails. Design | HTML Coding and Development SNL frequently used email as a marketing channel for clients and prospects. While emails to existing clients focused on promoting new features and optimal usage of the product, emails to prospect clients were designed to attract viewers. Prospective client engagement could be measured […]

  • CHO Airport Banner

    CHO Airport Banner

    Banner in Charlottesville/Albemarle Regional Airport announcing the rebrand of SNL Financial to S&P Global Market Intelligence. Environmental Design | Brand Management The airport banner at the Charlottesville/Albemarle Regional Airport was one of the first pieces to be redesigned with the new S&P Global branding. A highly visible piece was an opportunity to announce the new brand to the […]

  • Prezi: SNL Metals Economics Group

    Prezi: SNL Metals Economics Group

    Looping conference and online presentation promoting and providing a high-level overview of the SNL Metals Economics Group offerings. Art Direction | Environmental Design | Creative Strategy The Metals Economics Group wanted a looping animation to display at a prominent trade show in China. The goal was to give a concise overview of the product offerings […]

  • Global Multichannel Infographic

    Global Multichannel Infographic

    Promotional infographic/data visualization piece that highlights SNL Kagan’s coverage of the European telecom and multichannel market. Art Direction | Creative Strategy | Data Visualization To capitalize on the wealth of data available in their product, SNL Kagan (the media & communications group) wanted to create an infographic mailer to promote their European telecom coverage. At […]

  • Lip Balm Product Design

    Lip Balm Product Design

    Package design for Hive Lip Balm tubes and display boxes. Product Design | Brand Management Morgan & McHale Co. is a New York based company which donates all of its profits to water-related environmental charities. They approached me about formalizing their design standards and creating labels for their flagship product, Hive Lip Balm. To standardize […]

  • Conference Theme and Templates

    Conference Theme and Templates

    An on-brand method to distinguish and promote events produced by S&P Global Market Intelligence. Art Direction | Template Design | Design Strategy The Market Intelligence Division produced a wide range of events for professionals and executives, including but not limited to conferences, seminars, and webinars. To distinguish themselves in a competitive market, the Events Team […]

  • Modular HTML Email Templates

    Modular HTML Email Templates

    Editable, responsive email templates designed and coded for use in Marketo. Art Direction | Design | HTML Coding and Development | Template Design Email is used as a marketing channel due to its low cost and timeliness, but producing powerful design pieces of any kind still takes time and can strain even the most experienced […]