Design | Art Direction
To celebrate an employee’s time with the company, Human Resources requested a t-shirt that called attention to the employee’s years of employment. I developed a design that wrapped around the torso as way of offering content on the back and front of the shirt that resulted in a distinct SNL brand corporate t-shirt. The messaging remains the same but the number on the back of the design can change depending on the employee’s years with the company (5, 10, or 15 years). The t-shirt color was selected to match the “SNL blue” of their brand.